E-Commerce Growth
Moutonière’s Marketing Proposal
Project Overview
Goal:
Build a full-funnel ecommerce and performance marketing launch plan to take Moutonière, a luxury scarf and lifestyle brand, from $0 to $2M in online revenue within 12 months.
Approach:
I designed a 360° go-to-market strategy covering acquisition, retention, and ecommerce optimization. This included a 30/60/90-day roadmap, paid media funnel, audience segmentation, and a brand-driven creative strategy built around storytelling (“From Sketch to Silk”).
The plan prioritized Meta, Google, TikTok, Pinterest, and influencer marketing as key acquisition channels. Onsite, I proposed UX enhancements, CRO testing cadences, and a content-driven merchandising model to elevate conversion and AOV. Retention was driven by Klaviyo email automation, LTV segmentation, and storytelling-based post-purchase flows.
The project demonstrates my ability to think like a full-stack ecommerce operator — combining growth strategy, performance marketing, and design-led UX to create scalable systems from the ground up.
Project Specs
Industry: E-commerce
2025
Skills I Used
Performance Marketing & Funnel Design – Meta, Google, TikTok, Pinterest
UX/UI & Conversion Rate Optimization (CRO) – site audits, A/B testing, PDP redesigns
Creative Direction & Messaging Architecture – brand storytelling, hooks, and content briefs
Analytics Implementation – GTM + GA4 setup, KPI dashboards, attribution models
Lifecycle & Retention Marketing – Klaviyo flows, segmentation, LTV improvement
Data-Driven Reporting & Optimization – ROAS tracking, CAC/LTV modeling, iterative testing