• Own revenue and P&L for DTC and marketplace channels, setting growth targets and driving decisions across promotions, bundling, inventory, and lifecycle marketing.

• Lead marketing strategy and performance across Shopify, personally running email, CRO, SEO, loyalty, influencer/ambassador programs, and channel expansion, while overseeing paid media.

• Own Amazon growth, partnering with specialists on storefront, A+ content, and PPC across branded and non-branded keywords.

• Oversee five-figure paid media spend and content execution, setting creative direction and performance standards for a creative agency.

• Drive measurable growth across key landing pages through A/B testing (layouts, CTA placement, pricing) and comprehensive UX/SEO audits to lift conversion rates, add-to-cart rate, and search visibility.
• Design Klaviyo email flows and campaigns, increasing CTR from 2.3% to 5.6% and raising AOV through targeted segmentation, creative testing, and performance tracking.
• Design high-impact marketing assets and product visuals—from packaging concepts and product mockups to digital ads—aligning creative execution with brand identity and performance goals.
• Support growth across third-party marketplaces like Amazon, developing strategy to expand reach, increase sales, and enable Shopify Collective integrations for new B2B and fulfillment opportunities.

6/2020 - Current
Austin, TX

• Leads brand strategy and design — from audience research and competitive analysis to crafting visual systems (logo suites, color palettes, typography) that position brands to attract and convert their target markets.

• Builds conversion-optimized websites and landing pages in Shopify and Webflow that merge brand identity with UX psychology, increasing site conversion rates to 3–6% and average order value by up to 50%.

• Develops retention ecosystems through automated Klaviyo and Mailchimp flows, using segmentation and behavioral data to transform strong design into sustained engagement and revenue growth.

Skills Used: Web Development, Concept Development, Copywriting, Email Marketing, UX Design, Figma, Graphic Design

Jan. 2022 - July 2024
Honolulu, HI

• Designed and managed 15-25 weekly email campaigns using Mailchimp and CVENT to promote alumni events, donor initiatives, and school products, achieving an 80% open rate and driving high attendance, donations, and sales.

• Collaborated with Alumni Relations to execute nationwide events by creating branded marketing assets, including landing pages, email campaigns, and banners, while managing up to four events simultaneously.

• Enhanced digital engagement by transforming a quarterly publication called The Bulletin, into 22-25 SEO-optimized online articles, increasing organic traffic by 30%, and developing a dedicated Giving Day website that raised over $650K.

Skills Used: Web Design, Web Maintenance, Digital Marketing, WordPress, SEO, Shopify, CVENT, MailChimp, A/B Testing

April 2021 - June 2021 (Contract position)
New York City, NY (Remote)

• Created an impactful website using visual assets to strengthen clients' brand positioning and strong market presence.

• Collaborated with copywriters and team members to achieve project objectives through compelling strategies.

Skills Used: Web Development, SquareSpace, Search Engine Optimization, Art Direction, Concept Development

June 2020 - Dec 2021
Honolulu, HI and Austin, TX

• Collaborated with 10+ external client stakeholders during business process reengineering sessions to define requirements, streamline processes, and improve efficiency.

• Maintained functional deliverables, including business process diagrams, design specifications, and documentation, during configuration changes, ensuring alignment with SDLC processes and smooth project execution.

Skills Used: Quality Testing, Functional Deliverable Creation, Stakeholder Analysis, Requirement Analysis, Attention to Detail